THE TAG LINE FOR IT COSMETICS IS "GAME CHANGING PRODUCTS, LIFE-CHANGING RESULTS," AND THAT IS BY NO MEANS AN EXAGGERATION.
What started as a 10-minute spot on QVC has landed its rightful place as a leading brand in the cosmetics industry. IT Cosmetics is on fire and to prove this it has recently been purchased by L'Oreal for 1.2 million dollars. They're bringing a brand new, legendary collection to Sephora called Color Infused Skincare.
I was SO lucky to celebrate the continued success of IT Cosmetics and say #ByeByeFilters for good with the help of their Sephora Exclusive Fall 2016 Collection. After receiving the royal treatment of getting to test all of the new products, I can assure you that my love for this brand has grown even fonder. There is truly no other word to describe these products besides magical and if you haven't experienced them yet, the time is now. I have found that every product in this brand leaves me feeling my my most confident, natural and beautiful - the vision of the famous Jamie Kern Lima, Co-Founder of IT Cosmetics.
She developed the company with a leading team of plastic surgeons and dermatologists to create clinically proven, skin-loving makeup that doubles as skin care products. The brand is known for being able to solve and beautify skin problems and they are able to do this because every product is made with the best possible ingredients.
No chemicals. No harmful stuff. Just skincare.
Here are three of our must-have products:
Your Skin But Better CC Cream with SPF 50+, $38
a multi-tasking beauty miracle that works as a full coverage color correcting cream, anti-aging serum, plus spf 50+ all in one
IT Superhero Mascara, $24
the only mascara you need. WITH JUST ONE COAT, THE ELASTIC STRETCH TECHNOLOGY IN THIS PRODUCT WILL HAVE YOUR LASHES LOOKING AS LONG, VOLUMINOUS AND THICK AS EVER.
Bye Bye Under Eye Illumination, $24
THIS FULL COVERAGE ANTI-AGING WATERPROOF CONCEALER IS ESSENTIALLY EIGHT HOURS OF SLEEP IN A TUBE. THIS PRODUCT NEVER CREASES AND IS FULL OF SKIN-LOVING INGREDIENTS.
