BetterTV

Rock A Confidence Boosting Smile

A few weeks ago I participated in a project with Crest focusing on how a great smile can kick up anyone's confidence.  Wouldn't you agree?  One of the first things I notice about someone is their smile.  Are their teeth white?  Straight-ish?  Horse teeth perhaps? You already know I love the Crest 3D White 2 Hour Express White Strips, $54.99 and now that Fall is officially here, I just did another one of these babies pre fashion week.  Let me tell you, they work!

I was recently at my dentist who was super impressed with how white my teeth were and not at all surprised when I told him I used using the strips. I like knowing I can get results in just two hours as opposed to over the course of a few weeks so I can whiten on the fly in case I have a big TV segment or something important coming up.  Because the strips are thick, they really stick to your teeth and you can actually drink a glass of water while wearing them.  They don't slide around or get messy, which is nice.

The final video created for the project I was a part of just ran on BlissTV check it out:

*This is a sponsored post, but my opinions are honest.

My True Beauty Secrets Campaign for Elizabeth Arden

A few months ago I filmed a campaign with BetterTV and Elizabeth Arden called True Beauty Secrets with Rachel Hayes Gayle of DailyMakeover.com and Daneen Baird of SpoiledPretty.com and it just went live. The video centers around Elizabeth Arden's Gold Ultra Restorative Ceramide Capsules, $68, which I used for a month prior to shooting.  They're tiny little individually packaged capsules with enough serum for your face, neck and decollete.  I like them for two reasons – 1. besides their anti-aging benefits, they also act as a great makeup primer filling in fine lines and 2. they're travel friendly.

Check out the video!

Behind the Scenes of My Elizabeth Arden Shoot... So SJP

This past week has been super fun!  I shot a campaign for Elizabeth Arden that's going to be on BetterTV, online and in print similar to the Strivectin campaign I shot last fall.  Acting as a Spokesperson and being in front of a camera is my true passion so I was completely in my element. Thursday we shot in an office setting and in a gorgeous house in New Jersey and Friday we shot at the Elizabeth Arden store on 5th Ave and out and about in NYC.  My Friday scenes were my favorite because they truly portrayed 'a day in the life.'  Only for this day, I had a stylist and glam squad on hand.

I was the "girl on the go" and we filmed in and out of taxi cabs, subways and walking around the Plaza Hotel by the fountain.  I felt very Sarah Jessica Parker in Sex and the City!  I can't wait to show you the video when it's out!

Now, they're taking a day and a half of footage and creating a three minute piece.  It's expected to be launched late April/early May.

My Campaign with BetterTV for StriVectin

Last Monday I took a break out of NYFW to film a campaign for StiVectin and BetterTV.  I have to admit, so far it was one of the highlights of my career as a Spokesperson. The ten hour shoot started at 7am at the office of Felix Mercado of Say It With Style where I was in hair and make up and met my host, Jordan Reid of RamShackleGlam.  After Felix (our stylist for the day) sought through  my wardrobe we headed to Yoga Works to film my first tip for feeling younger: mind and body rejuvenation.

Even thought there were tons of people in the room including producers, camera men, our makeup artist and hair stylist Deb, Felix and the StriVectin client, I felt at ease immediately and was able to put myself into the Spokesperson role because I instantly clicked with Jordan.

Next, it was time to hit the streets of Soho.  (Imagine walking the streets of NYC with a camera crew following you and hairstylist touching you up every couple of minutes.)  We wrapped in the BetterTV studios ten hours later.  I couldn't be more grateful for landing the gig and working with the BetterTV crew!  The campaign will be on BetterTV nation wide and online in November.  I'll be sure to post it when it's live.