indie beauty expo

Indie Beauty Best Sellers

Indie Beauty Best Sellers

Last week I attended the Indie Beauty Expo at the Metropolitan Pavilion in NYC in hopes to find some real gems.  After walking around meeting founders and testing products for over two hours, I narrowed down my favorite brands and got the scoop on their top sellers.  The overall trend at the expo was "farm to face" and it will be interesting to see which brands become mainstream favorites.  Here are my favorite five indie beauty buys to put on your radar.