When we met at facial shop Heyday in NYC’s Flatiron District, co-founder and CEO Adam Ross proclaimed that “the spa industry is stuck in the ‘80s,”—and he knows how to fix it. Ross was inspired by how eyewear company Warby Parker shook up its own industry by offering high-quality glasses at affordable prices in an accessible, easy-to-navigate format. Now, Ross wants to do the same for facials with Heyday. After hearing that, you know we had to investigate how it works! Here’s everything you need to know about Ross’ vision for Heyday, plus what music he’ll never let play during a facial treatment.