Maybelline Great Lash Celebrates 40 Years in Style

You know it – the legendary pink and green mascara tube that's been selling out on store shelves since 1971.  That's Maybelline Great Lash.  Now, 40 years later, it's America's best selling mascara with a tube being sold every 1.7 seconds.  No lie. To celebrate it's anniversary, the brand partnered with top designers – Max Azria, Tracy Reese and Vivienne Tam to design a limited edition collection.  Since Maybelline sponsors New York Fashion Week, it was a natural fit.  Each designer created a black graphic print unique to their brand on the pink tube and sealed it with their signatures.  My favorite – Max Azria's (obvi) it's a sexier black lace pattern.

*Available in September.

Intern Receives A Model Mani, Backstage Vivienne Tam

I was really excited for my intern, Ashley, when I found out she got an extra unheard of perk backstage at Vivienne Tam this week.

Ashley reports:

New York Fashion Week is like Christmas to me and this season I got an extra present. I was covering backstage when all the models had to go to rehearsal when the lead manicurist Katherine Kim of Incoco asked me if I would like my nails done the way they were doing them for show. I answered “Yes” in half a second and was so excited. This never happens at NYFW!

First, she cut my nails straight across to make them square and filed. Then, she prepped them by buffing each for about 10 seconds to make sure their surfaces were smooth. Kim was using stick on nail color from Incoco Dry Applique in Ruby Slippers, which she applied just to the tips of my nails. Once applied, she filed the remaining stickers off.   I couldn’t believe how great my nails looked and how fast and easy it was for her to do!

Chinese Opera Beauties, Backstage Vivienne Tam

Vivienne Tam seemed like a theater production.  The theme was Chinese Oprah with a modern, edgy twist.

Leon Gorman, the lead stylist with Cutler and Redken created edgy updos that paired nicely with this seasons collection.  To create the look, he started by blow drying the hair straight with a round brush. Once dry, each girls hair was put into a pony tail and scrunched up into a bun by using a hair net (yes the ones you see women wearing in a cafeteria). Gorman used a hair dryer as he sprayed each girl’s hair to keep all the stray fly aways down. “The more we think about it the messier it gets,” he commented. The looked finished by having a Vivienne Tam hair piece sewn into under the updo.

Makeup was led by Maybelline's Andy Koh who commented, the idea behind the look is to “not have too much or too little anywhere,” but it was all about the eyes. He started the eyes with Maybelline Eye Studio in Pink Persuasion, a beige color all over the eyelid. Then, he added a thick layer of Maybelline Gel Liner in Blackest Black across the top of the lid with an eyeliner brush. Individual false eyelashes were added just to the outer corner of the eye to add a touch of drama in a modern way. For checks he used Maybelline Blush in FIT Deep Rose and Coral depending on the model’s skin tone where he applied it under the eyes and on the check bone to temple where he blended upwards. For lips, Maybelline Lipcolor in Born With It was his go-to.

Katherine Kim of Imcoo & Coco applied stick on nail color to just the tips of each nail to give the nails a luxury, glittery look. They looked like an old school French manicure with a twist.  The color was Imcoo & Coco Dry Nail Applique in Ruby Shoes.